Breaking news from the admirable, but kind of experimental flights of Elon Musk’s Space X rocket is that the latest disappearance of a rocket into a huge ball of flame a few hundred feet off the ground was announced as an RUD.

I actually thought this was a joke, but that that genuinely stands for Rapid Unscheduled Disassembly,

Simply a Masterpiece

I do understand the desire to play down dramatically bad things for the sake of the masses – this I guess along similar likes to British Army Generals who several times referred to events of 1914-18 as Unpleasantness, but even they didn’t try to conceal it with an acronym.

In any case, in the era of instant worldwide coverage of your most recent fuck up, they should probably just call a spade a spade